We can market to both Momperneur's and consumers at the same time. We market to consumers by telling them that they should search with us because we have a greater variety of websites, more likely to find the strange out of the ordinary things. We market to momperneur's with adsense saying that we have so many consumers they should advertise with us because they'll get found more.
Trade = Mompreneur
Consumer = Soccer Mom
Evolution: Start with searching, then teach them about gmail, then teach them about picasa, and finally blogspot.
"I GET IT!"
Trade = "Adsense makes cents"
Consumer = Everything Google.
Everything you need is on google. ~ Everything Google.
Google makes cents ~ Google makes sense.
Thursday, March 5, 2009
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