Trade and Consumer Brainstorming

Trade
Placements
-- Direct Mail/email (Patty - letter)
-- Magazine & Banner Ads (Justin ~ Penny stack & Penny pie chart)

Banner Ads
Quick Books site

Magazines:
Parenting
Hybrid Mom
Martha Stewart
Good Housekeeping

Out of Home:
Billboard
Radio
Grocery Store

BIG Idea
Slice of Life -- Make the Mom the Hero and Google is her secret "super power"

Trade: Momperneur
Consumer: Soccer Mom

Decision: "I Get It" trade between Googel AdSense and Everything Google in the lower corner depending upon the type. The Mom is always the Hero.

Main Purpose: Increase Usage of Google by trade and consumers.
because Mom's use the internet more.


Random Thoughts
Trends:
Green
Pairs, Associations

Going Green part of our PR campaign?

My Trade Ad Ideas

Meeting with Sister Hendricks

We can market to both Momperneur's and consumers at the same time. We market to consumers by telling them that they should search with us because we have a greater variety of websites, more likely to find the strange out of the ordinary things. We market to momperneur's with adsense saying that we have so many consumers they should advertise with us because they'll get found more.

Trade = Mompreneur
Consumer = Soccer Mom

Evolution: Start with searching, then teach them about gmail, then teach them about picasa, and finally blogspot.

"I GET IT!"
Trade = "Adsense makes cents"
Consumer = Everything Google.

Everything you need is on google. ~ Everything Google.
Google makes cents ~ Google makes sense.

Survey

Survey: http://www.keysurvey.com/survey/246109/319e/