Trade
Placements
-- Direct Mail/email (Patty - letter)
-- Magazine & Banner Ads (Justin ~ Penny stack & Penny pie chart)
Banner Ads
Quick Books site
Magazines:
Parenting
Hybrid Mom
Martha Stewart
Good Housekeeping
Out of Home:
Billboard
Radio
Grocery Store
BIG Idea
Slice of Life -- Make the Mom the Hero and Google is her secret "super power"
Trade: Momperneur
Consumer: Soccer Mom
Decision: "I Get It" trade between Googel AdSense and Everything Google in the lower corner depending upon the type. The Mom is always the Hero.
Main Purpose: Increase Usage of Google by trade and consumers.
because Mom's use the internet more.
Random Thoughts
Trends:
Green
Pairs, Associations
Going Green part of our PR campaign?
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