Meeting Outline

Here is an outline of the meetings suggested by the Campaign Planner.

Meeting 1: Organize Your Agency
Meeting 2: Prepare the Research
Meeting 3: Complete the Situation Analysis
Meeting 4: Identify Audience Segment and Competition
Meeting 5: Allocate the Budget and Position of the Brand
Meeting 6: Set Communication Objectives and Brand Message
Meeting 7: Determine Creative Strategies
Meeting 8: Set Media Objectives
Meeting 9: Create Promotional Activities
Meeting 10: Establish Evaluation Criteria and Choose Presenters
Meeting 11: Assemble Plans Book and Rehearse Presentation
Meeting 12: Rehearse Presentation and Evaluate Your Efforts