Ten Steps to Building a Great Campaign

Here is an outline of the Ten Steps to Building a Great Campaign, as found in the Campaign Planner.

Ten Steps to Building a Great Campaign Plan
Step 1: Conduct the Situation Analysis
Step 2: Profile the Consumer Segment
Step 3: Analyze the Competition
Step 4: Allocate the Budget
Step 5: Establish a Bran Positioning Strategy
Step 6: Determine the Communication Objectives and Advertising Message
Step 7: Develop the Creative Strategy
Step 8: Set Media Objectives and Strategies
Step 9: Create Rewarding Promotions
Step 10: Set Evaluation Criteria