Logo Options

Here are a few more options for Open Door logos. Please let me know what you think of them all and which one you like best.

AdSense on our Blog!

I signed up for an AdSense account, it was reviewed, and approved! I have done some browsing - and there are so many options available! AdSense can be more than just the ad block that I have posted on the blog. Check it out, and play with the options. You can log onto our account by going to www.google.com/adsense and logging in with the same account info I emailed you to get into our blog. Have fun!

The AdSense block that I have posted here was through blogspot. You can also post them by copying and pasting the HTML code that is created after you select your custom options.

1/30/09 Group Meeting Summary

- Reviewed and finalized interview questions
- Reviewed agency logo options
- Reviewed research
- Brainstormed Google Pros/Cons

By Tuesday:
- Complete interview

Ten Steps to Building a Great Campaign

Here is an outline of the Ten Steps to Building a Great Campaign, as found in the Campaign Planner.

Ten Steps to Building a Great Campaign Plan
Step 1: Conduct the Situation Analysis
Step 2: Profile the Consumer Segment
Step 3: Analyze the Competition
Step 4: Allocate the Budget
Step 5: Establish a Bran Positioning Strategy
Step 6: Determine the Communication Objectives and Advertising Message
Step 7: Develop the Creative Strategy
Step 8: Set Media Objectives and Strategies
Step 9: Create Rewarding Promotions
Step 10: Set Evaluation Criteria

Meeting Outline

Here is an outline of the meetings suggested by the Campaign Planner.

Meeting 1: Organize Your Agency
Meeting 2: Prepare the Research
Meeting 3: Complete the Situation Analysis
Meeting 4: Identify Audience Segment and Competition
Meeting 5: Allocate the Budget and Position of the Brand
Meeting 6: Set Communication Objectives and Brand Message
Meeting 7: Determine Creative Strategies
Meeting 8: Set Media Objectives
Meeting 9: Create Promotional Activities
Meeting 10: Establish Evaluation Criteria and Choose Presenters
Meeting 11: Assemble Plans Book and Rehearse Presentation
Meeting 12: Rehearse Presentation and Evaluate Your Efforts