- 57% of internet searchers have a favorite search engine, while 30.5% say they have several favorites that are used interchangeably; 13% say use different search engines for different types of searches (Search Engine User Attitudes by Chris Sherman)
- 52% of Homemakers/stay-at-home moms only look at the first page of search results before moving to another search engine/modifying their search (Search Engine User Attitudes by Chris Sherman)
- Search Engine Toolbars: "We se a lot of downloading of toolbars, but not a lot of use." --not creating brand loyalty (Search Engine User Attitudes by Chris Sherman)
- 86% of women pass along interesting "finds" to others (Microsoft Study Reveals Online and Digital Behavior of Women Nov. 3, 2008)
- If forced to, they would "throw out" their television or cell phone first; only 11% would throw out their personal laptop (Microsoft Study Reveals Online and Digital Behavior of Women Nov. 3, 2008)
- "For moms, the Internet serves as a link to the 'outside world'--especially moms with a new baby. And moms are really the future of content creation. They have an insatiable appetite to create and share content--posting more than twice the average U.S. adult, whether publishing, maintaining or updating a blog or Web page." (Microsoft Study Reveals Online & Digital Behavior of Women Nov. 3, 2008)
- In a May 1991 Survey: 1.8 million women worked at home, about 3.5% of all women working. (Work at home: data from the CPS)
- According to the Center for Women's Business Research: women-owned businesses has grown in excess of 40% over the last 10 years, and the number of women choosing to stay home to raise their children has increased nearly 15%. (Mompreneurs: Real-Life Wonder Women)
- "high-achieving" career women are deliberately choosing not to return to the daily gride of corporate America. A large percentage of new moms are highly educated, ambitious career women who want to be professionally challeneged...often results in women launching their own businesses from the comfort of home. (Mompreneurs: Real-Life Wonder Women)
- In 2007, the Intuit Future of Small Business Report was published: over the next 10 years "the face of small business will dramatically change as seasoned baby boomers, those fresh out of high school, mid-career women, mompreneurs and new immigrants will come together to create the most diverse pool of entrepreneurs ever." FURTHER: study emphasized the U.S. will continue to see increasing numbers of female entrepreneurs, thus transferring a large portion of the talent pool from corporate America to the small business sector. (Mompreneurs: Real-Life Wonder Women)
- There are 10.6 million women-owned businesses in the U.S., generating $2.5 trillion in annual revenue & women are starting businesses at nearly twice the rate of men. (Wanna be a Mompreneur?)
- Nearly 3/4 of all mothers (in year 2000) are in the labor force. (U.S. Dept of Labor Bureau of Labor Statistics - colored)
- From 1975 to 2000, the labor force participation rate of mothers with children under age 18 rose from 47% to 73% (U.S. Bureau of Labor Statistics - TED: The Editor's Desk)
- Companies with less than 100 employees represent more than 99% of all firms in the U.S., with single-person non-employee firms accounting for 77% of the firms in the U.S. (Small Business Owners-Nov 2008)
- Women generally use computers to "improve relationships, expand networks, and encourage teamwork at the office"--a "water-cooler" effect. Women more likely to use Internet for emailing, getting maps & directions, looking for health & medical information, seeing support for health & personal problems, and getting religious information--and women's growth rate is greater than men's in online usage. (Men are from Google, Women are from Yahoo)
- 75% of married women go online; 80% of women with children go online (Men are from Google, Women are from Yahoo)
There you go, there's the brunt of it. If I find more research, I'll make sure to post it.
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