Strategy

These are the notes on Strategy that I took on Thursday. The bolded items are points that we considered major.

Findings
-Women more likely to use email 94%
-75% of married women online [more than married men 72%]
-Unclear about AdSense
-Always online
-51% Men 49% women use internet more
-Women more likely to have blogs/use Internet for improving relationships
*-86% of women will pass on unique finds online [VIRAL]

Why?
-Default
-Convenient
-Popular
-Love it
-Use to it

What else do they use the internet for?
-Shopping, Webinars
-pay bills, banking
-Education/research, banking, news, everything, etc.
-buying/selling products
-Staying in touch
-Recipes
-Travel

Mompreneurs Don’t want to Expand too much!