Just some ideas/thoughts

During Tues. class I just had a couple of thoughts go through my head. Thought I'd throw them out there:

• For our PR campaign/advocacy advertising, I think a direction we could consider would be to make it child & "green" related. Maybe do some green marketing with the twist on saving the world or making the world a better place for the mompreneur's children.
• One think I found out is that mompreneurs consider opt-in email newsletters to be "blessings" in their lives. We may want to look at creating an AdSense/Google email newsletter, maybe tie in with our PR campaign as well.
• Advertising spin wise, we may want to consider some of the female leaders of Google. I think some of them are mompreneurs as well and we can look at highlighting them in our Trade advertising to make it more relatable.

Just some thoughts. See you tomorrow.