Objective

Trade
Increase awareness of AdSense
12.5% of those we survived knew about AdSense we would like to increase by 12.5% so that over all 25% of mompreneurs aged 35-45 will know about AdSense.
Increase use of AdSense
Of this 25% that is now aware of AdSense we would like to have 1/3 using it.

Consumer
Increase Use of Picasa, Blogspot, Gmail by females 30-45