Opportunities and threats

Here are some of the opportunities and threats I came up with, but I know that there are a lot more.
Opportunities
· Users switching over from Yahoo! or MSN or Ask.com for a search engine
· New email users switching over
· Young kids getting first email account
· New users of AdSense and AdWords because it is a cheaper way to advertise
· Business owners outside of the United States
· New users in foreign countries
· Students to use Google Scholar
· Users from mapquest switching to Google maps
· Advertising in newer areas like blogs
· Cool apps that need to be discovered

Threats
· Users switching to other search engines due to layout or problems
· Users switching to other email
· Lack of control of inappropriate sites being advertised on their site
· Economy preventing people from advertising
· Click fraud
· People afraid of changing from current email
· People being scared away after a bad incident
· People not getting the results they want from AdSense or AdWord
· People’s lack of knowledge of other areas of Google
· Boring homepage